TECH

Snapchat launches lenses to celebrate Vasant Panchami and Saraswati Puja

Multimedia instant messaging app Snapchat has launched several AR experiences to mark Vasant Panchami (also called Basant Panchami) or Saraswati Puja, as India prepares for the arrival of spring. These new localized lenses along with special themed Bitmojis will help capture the joy of this festive time and pay homage to Goddess Saraswati.

The new lenses offer Snapchatters a vibrant canvas of festive designs and wish “Happy Vasant Panchami” to those who see it.

Snapchat has added new lenses to allow users to pay homage to Goddess Saraswati
Photo credit: Snap

There will also be a section in Lens Explorer dedicated to all community-crafted Vasant Panchami special lenses from February 4-6.

This will include a newly developed Vasant Panchami lens by Mohnish Raut, an online lens maker that is part of Snapchat’s original lens maker. Previously, he delivered unique lenses that showcased his creativity and skills as a lens maker on Snapchat.

From lots of colored lenses, there’s something for everyone to create and share their own unique greeting.


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