A Russian gas station, Olvi, has recently decided to use the power of marketing.
However, the last thing that probably comes in your mind when you think of gas stations in Russia are men in bikinis, and you’re not alone!
A gas station in Samara, Russia, offered free gas for people who would visit them wearing a bikini. They most likely expected only women to line up, but they were so wrong!
As Olvi did not particularly mention genders in the promo rules, numerous people went there in one-piece or two-piece bikinis, even older men.
Obviously, people would go to great lengths for a free fill. Free fuel is the dream, and there’s no private company or government that could afford to offer it to customers for too long.
The promo lasted for three hours only, and pictures of men in bikinis went quickly viral on social media.
This marketing trick was used by a gas station in Ukraine before, and because of the same loophole in the offer, the station was visited by a mixed clientele of women and men in bikinis.