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Hyundai Pakistan dealer’s message on land of Kashmir Hyundai India in soup, automaker releases statement

A reseller account by the name of @hyundaipakistanofficial had recently posted a message supporting ‘Kashmir Solidarity Day’, supporting separatists in Kashmir. The tweet went viral in no time and it didn’t take long for #boycottthyundai to trend on the social media platform.



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The Kashmir message was posted by a social media account operated by a Hyundai dealer

Hyundai Motor India has released a statement after a Pakistani Hyundai dealer’s social media post about Kashmir went viral. The automaker has said it is sticking firmly to its philosophy of respecting nationalism after calls for a boycott of Hyundai and the cancellation of vehicle reservations were made on social media. A reseller account by the name of @hyundaipakistanofficial had recently posted a message supporting ‘Kashmir Solidarity Day’, supporting separatists in Kashmir. The tweet went viral in no time and it didn’t take long for #boycottthyundai to trend on the social media platform. The Twitter account belongs to Hyundai Nishat Motor Pvt. Ltd, a master dealer with outlets across Pakistan.

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The now-deleted post was shared on Hyundai Pakistan’s social media

Responding to the concerns, Hyundai Motor India released a statement on its social media channels reiterating its commitment to the Indian market. It read: “Hyundai MotorIndia has been committed to the Indian market for over 25 years now and we strongly uphold our strong philosophy of respecting nationalism. The unsolicited social media post linking Hyundai Motor India offends our commitment and service unparalleled towards this great country. We have a policy of zero tolerance towards insensitive communications and we strongly condemn such views. As part of our commitment to India, we will continue our efforts for the betterment of the country and its citizens.

Hailing from South Korea, Hyundai has been operating in India for over 25 years now and is the country’s second-largest automaker after Maruti Suzuki. It currently sells 12 models in India, while being the country’s largest auto exporter. The company has a large factory in Tamil Nadu which caters to domestic and export demand. The automaker has also moved to a massive facility in Gurgaon, its new headquarters.

Read also : January 2022 auto sales: Hyundai takes second place from Tata Motors

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Hyundai announced an investment of ₹4,000 crore in India by 2028 in December last year. The company plans to bring six electric vehicles to the country by then, which will be manufactured locally and will be based on its global “E-GMP” platform. HMIL currently has 522 dealerships and over 1,298 service outlets across India.

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