Graffiti tags… A joy to a few and an eyesore to the rest. The tricky bit is that it’s almost impossible to fight it, and knowing that full well, French artist Mathieu Tremblin has come up with a rather unusual plan. Instead of just painting over them, he decided to rewrite them in legible letters.
After graduating from the university of fine arts, Tremblin began working with street art. From urban interventions to graffiti painting, the artist was exploring the street culture and figuring out how it works and what fuels people who take part in it.
That’s how he came up with Tag Clouds project: “Tag Clouds principle is to replace the all-over of graffiti calligraphy by readable translations like the clouds of keywords which can be found on the Internet,” Tremblin describes his project. “It shows the analogy between a physical tag and virtual tag, both in the form (tagged walls compositions look the same as tag clouds), and in substance (like keywords which are markers of net surfing, graffiti are markers of urban drifting).“