If there’s something doctors can’t stress enough these days, it’s social distancing. That means keeping a certain distance from other people when out in public and generally spending as little time outside as possible. Even some big companies joined in to really drive the message home.
McDonald’s, Audi, Volkswagen, Coca Cola and Chiquita all altered their logos to highlight the importance of social distancing and it’s amazing to see how they managed to get the point across with just a few minor changes. Check out the altered logos in the gallery below.
McDonald’s separated its iconic golden arches.
Brian Braiker, the editor-in-chief of Ad Age said that some well known brands made efforts to support healthcare workers during these tough times. For example, Gap started making face masks and fashion brands like Dior and Givenchy started manufacturing hand sanitizer.
Audi’s interlocked rings came apart.
Stay at home, keep your distance, stay healthy, support each other – we are in this together. As a global company and a global community, our highest priority is to identify any opportunities to #FlattenTheCurve. Stay safe. pic.twitter.com/uwsW2JbhEu
— Audi (@Audi) March 20, 2020
However, he was not entirely impressed by some companies’ choices to alter their logos. “Understanding the situation, shutting up and doing something helpful is really the only way to go here,” said Braiker. “When you see brands like McDonald’s or Coca-Cola spacing out their logos in ‘solidarity,’ it strikes a sour note.”
Volkswagen altered their logo as well
— Volkswagen News (@volkswagen) March 23, 2020
Both Volkswagen and Audi shared videos on their social media accounts encouraging people to keep their social distance and support each other.
Coca Cola put up a giant billboard in Times Square displaying its altered logo
Image credits: bellethewinebae
“Staying apart is the best way to stay united,” says Coca Cola’s latest series of advertisements.
Even the lady in Chiquita’s logo went home
Image credits: chiquitabrands
Even Chiquita, a producer and distributor of bananas and other fruit, joined the effort and removed the iconic “Miss Chiquita” from their logo, writing “I’m already home. Please do the same and protect yourself. #stayhome” under the Instagram post.