Photographer Amol Jadhav together with art director/retoucher Pranav Bhide lately created something amazing for Mumbai’s World For All Animal Care And Adoptions. They used creative lighting and framing to make a set of optical illusion portraits; each of them contains two pictures in one.
The ads are part of the campaign that promotes pet adoption, with the following tagline: “There’s always room for more. Adopt.”
Jadhav and Bhide—who work for McCann Worldgroup India, Mumbai—created a fascinating interpretation of the tagline by arranging their figures to form an animal shape in the negative space in the middle of the image. Then, using a really bright backlight and enough fill from the front, they managed to capture the people as well as the animal shape in one picture (after a bit of post-processing to clean things up).
The final three ads below are quickly rising to the top of Behance‘s Most Appreciated list:
These pictures aim to send a message that promotes a World For All Adoptathon in Mumbai, and fortunately, the campaign worked very well by all accounts. The event saw a 150% rise in foot traffic, and World For All managed to adopt out forty-two previously-homeless animals in just one day.
Image credits: Photos by Amol Jadhav for World For All, used under creative commons license